Entain has introduced Sports Interaction and PartyCasino to Alberta’s regulated online gaming market following license approvals on July 23, 2026. The Alberta Gaming, Liquor and Cannabis Commission issued the required permits to enable the platform transition.
Platform Offerings and Regional Operations
Shir Magen, Entain’s Canada division head, stated that the company’s local operational presence and technical infrastructure support the new market entry. "Our platform design and player safety measures were developed using regional market data," Magen noted. The operator emphasized that its service structure aligns with provincial regulatory requirements.Sports Interaction operates with dedicated teams based in Calgary and provides Canadian-based customer service. The platform delivers market odds, payout processing, and sports event coverage tailored to local betting patterns. PartyCasino supplies a catalog of over 3,000 verified games, including slot titles and live dealer tables.
The service includes continuous customer support, withdrawal processing, and account security features aligned with provincial regulations.
Alberta’s regulated igaming framework began operations in July 2026, establishing a licensed environment for digital sports betting and casino services across the province.